They require you to feed them, entertain them, give them exercise to let them grow. With a little care and attention, your puppy grows up and becomes a dog; an important member of your family that you grow to love. Shouldn't this be the same type of relationship your customers have with your brand? And if you answer no, why not?
In our world of cheaper and cheaper technology, consumers are getting more and more power. The relationship is no longer advertiser - consumer; instead it is evolving rapidly to consumer - consumer. The notion of brand democratization is here folks. How does one capitalize on this awesome phenomena? Allow open communication between brand and consumer; let the consumer become part of the brand.
Entertain them, give their brains some exercise to grow and maybe feed them with information. They'll grow with you; puppies are good like that.
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