Think Different.

Yesterday was the first day that pre-ordering was available for the iPad. Thanks in large part to the genius of Apple branding and previous technology, tens of thousands of people lined up yesterday to be the first to pre-order. Apple announced that, in the first six hours of the day, 91,000 iPads were pre-ordered. Say what you want about the iPad, 91,000 is a lot of anything sold within a six hour period. Analysts say that Apple is on track to sell 5 million iPads this year alone. And why? For most people, it has no value other than the Apple logo on the back. That's great brand equity kids - maybe one of the greatest of all time.