Tuesday, March 16, 2010

Celebrating Animals, Confronting Cruelty

Who has the best branding (maybe of all time)? Animal welfare charities. On TV, they parade pictures of malnourished or otherwise abused, and ask for a small monthly donation. The fact of the matter is, most of us don't like to see these animals, so we send in money.

Oh, and it works. To the tune of about $5B last year alone.

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